Article XML http://mmaglobal.com/modules/article/view.article.php/1936/c1 2008-05-22T13:00:45-01:00 admin at mmaglobal dot com ARTICLE @ XOOPS powered by FeedCreator 2008-04-30T06:00:00-01:00 2008-04-30T06:00:00-01:00 2008-04-30T06:00:00-01:00 http://mmaglobal.com/modules/article/view.article.php/1936/c1 Abbie Weiss

Category: Case Studies<div style="margin: 0in 0in 0pt"><b><span style="font-size: 8.5pt; color: #7f7f7f">PEPSI EMOTICONS (Aerodeon Turkey)</span></b></div> <div style="margin: 0in 0in 0pt"><b>&nbsp;</b></div> <div style="margin: 0in 0in 0pt"><b><span style="font-size: 8.5pt; color: #7f7f7f">Brand:</span></b><span style="font-size: 8.5pt; color: #7f7f7f"> Pepsi&nbsp;</span></div> <div style="margin: 0in 0in 0pt"><b><span style="font-size: 8.5pt; color: #7f7f7f">Agency: </span></b><span style="font-size: 8.5pt; color: #7f7f7f">Aerodeon Turkey</span></div> <div style="margin: 0in 0in 0pt"><b><span style="font-size: 8.5pt; color: #7f7f7f">Duration: </span></b><span style="font-size: 8.5pt; color: #7f7f7f">01.01.2008 &ndash; 31.03.2008</span></div> <div style="margin: 0in 0in 0pt"><b>&nbsp;</b></div> <div style="margin: 0in 0in 0pt"><b><span style="font-size: 8.5pt; color: #7f7f7f">GOAL: </span></b><span style="font-size: 8.5pt; color: #7f7f7f">The goal of the campaign was to encourage consumers to express their emotions by Pepsi Emoticons.</span></div> <div style="margin: 0in 0in 0pt"><b>&nbsp;</b></div> <div style="margin: 0in 0in 0pt"><b><span style="font-size: 8.5pt; color: #7f7f7f">SOLUTION: </span></b><span style="font-size: 8.5pt; color: #7f7f7f">Participants were asked to text the unique codes under the Pepsi lids and pulling tabs to Turkcell 3323 or enter the code on the campaign web site&nbsp;<a title="http://www.duygularinigoster.com/" target="_parent" href="http://www.duygularinigoster.com/"><span style="color: #7f7f7f; text-decoration: none; text-underline: none"><a href="http://www.duygularinigoster.com" title="www.duygularinigoster.com" target="_blank">www.duygularinigoster.com</a></span></a>. The killer application of the campaign was the prize opportunities it presented. During the campaign, the first participant of every hour, between 12pm and 20 pm, won an iPod Touch. The other effective instant win prize of the campaign were Turkcell credits/air time. Besides all of these prizes, various&nbsp;of mobile games and wallpapers were developed for the campaign. </span></div> <div style="margin: 0in 0in 0pt">&nbsp;</div> <div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">In order to strengthen the campaign in each level, various B2B mobile campaigns were executed at the same time. Also, lots of text &amp;win campaigns were executed at the retail stores for end consumers.</span></div> <div style="margin: 0in 0in 0pt">&nbsp;</div> <div style="margin: 0in 0in 0pt"><b><span style="font-size: 8.5pt; color: #7f7f7f">RESULT: </span></b><span style="font-size: 8.5pt; color: #7f7f7f">Participation to the campaign reached far beyond expectations with almost 8.5 million participation which has never been reached before in a text&amp;win campaign in Turkey. </span></div><br />