MMA Global :: ArticleArticle XMLhttp://mmaglobal.com/modules/article/view.article.php/1909/c382008-05-13T04:22:56-01:00admin at mmaglobal dot comARTICLE @ XOOPS powered by FeedCreatorMOBILE MARKETING ASSOCIATION HOSTS LATIN AMERICAN EVENT TODAY IN SAO PAULO2008-03-26T20:48:53-01:002008-03-26T20:48:53-01:002008-03-26T20:48:53-01:00http://mmaglobal.com/modules/article/view.article.php/1909/c38Abbie WeissCategory: Press Releases<br />Summary: Sold Out Event In Region Showcases Industry Developments and Leadership<div style="margin: 0in 0in 0pt" align="center"><strong><span style="font-size: 8.5pt; color: #7f7f7f">MOBILE MARKETING ASSOCIATION HOSTS LATIN AMERICAN EVENT TODAY IN SAO PAULO</span></strong></div>
<div style="margin: 0in 0in 0pt" align="center"><span style="font-size: 8.5pt; color: #7f7f7f"><br />
<em>Sold Out Event In Region Showcases Industry Developments and Leadership</em></span></div>
<div style="margin: 0in 0in 0pt"><strong> </strong></div>
<div style="margin: 0in 0in 0pt"><strong><span style="font-size: 8.5pt; color: #7f7f7f">São</span></strong><strong><span style="font-size: 8.5pt; color: #7f7f7f"> Paulo, Brazil, March 26, 2008 </span></strong><span style="font-size: 8.5pt; color: #7f7f7f">— The Mobile Marketing Association (<a href="http://www.mmaglobal.com/"><span style="color: #7f7f7f"><a href="http://www.mmaglobal.com" title="www.mmaglobal.com" target="_blank">www.mmaglobal.com</a></span></a>) today opened its first </span><span style="font-size: 8.5pt; color: #7f7f7f">Mobile Marketing Forum (MMF) Latin America (LATAM) (<a href="http://www.mobilemarketingforum.com/"><span style="color: #7f7f7f"><a href="http://www.mobilemarketingforum.com" title="www.mobilemarketingforum.com" target="_blank">www.mobilemarketingforum.com</a></span></a>) at the Sofitel São Paulo. The event is the first time the MMA has hosted a MMF in LATAM and features speakers from across the globe and region sharing their successes stories and objectives for mobile marketing. </span></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">The SOLD OUT event features speakers from companies such as Abril, </span><span style="font-size: 8.5pt; color: #7f7f7f">Brasil Telecom, </span><span style="font-size: 8.5pt; color: #7f7f7f">HANZO, </span><span style="font-size: 8.5pt; color: #7f7f7f">Microsoft (MSN & Windows Live), <strong><span style="font-weight: normal">Mobile Dreams Factory, </span></strong></span><span style="font-size: 8.5pt; color: #7f7f7f">Oi, </span><span style="font-size: 8.5pt; color: #7f7f7f">Playphone, Inc., </span><span style="font-size: 8.5pt; color: #7f7f7f">The Coca-Cola Company, Yahoo! and </span><strong><span style="font-weight: normal; font-size: 8.5pt; color: #7f7f7f">Yavox. Topics of discussion </span></strong><span style="font-size: 8.5pt; color: #7f7f7f">include:</span></div>
<div style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in"><span style="font-size: 8.5pt; color: #7f7f7f">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="font-size: 8.5pt; color: #7f7f7f">Mobile Internet and Social Networking</span></div>
<div style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in"><span style="font-size: 8.5pt; color: #7f7f7f">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="font-size: 8.5pt; color: #7f7f7f">Mobile Marketing Opportunity Showcase</span></div>
<div style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in"><span style="font-size: 8.5pt; color: #7f7f7f">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="font-size: 8.5pt; color: #7f7f7f">Insights into the Brazilian Market</span></div>
<div style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in"><span style="font-size: 8.5pt; color: #7f7f7f">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="font-size: 8.5pt; color: #7f7f7f">Collaborating to Make Mobile Marketing Work</span></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">Corporate sponsors for the event include: Jinny Software, MobX – Mobile Marketing, Microsoft (MSN Mobile) and Yahoo! Media and association sponsors include dotMobi Advisory Group, 160 Characters, Enlace, Frecuencia, Mobile Communications International, MobileIN.com, Mobile Marketer, Mobile Marketing Magazine, Mobillion, Teleco.br and Tele-Semana.</span></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">The Mobile Marketing Forum provides an opportunity for attendees to learn how to engage the mobile channel – as well as share case studies from all regions of the world. </span></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">The MMA hosts a variety of regional Mobile Marketing Forums with the following upcoming events in 2008:</span></div>
<div style="margin: 0in 0in 0pt 38.25pt; text-indent: -0.25in"><span style="font-size: 8.5pt; color: #7f7f7f">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="font-size: 8.5pt; color: #7f7f7f">April 15 & 16, London (</span><span style="font-size: 8.5pt; color: #7f7f7f">Hilton London Metropole</span><span style="font-size: 8.5pt; color: #7f7f7f">)</span></div>
<div style="margin: 0in 0in 0pt 38.25pt; text-indent: -0.25in"><span style="font-size: 8.5pt; color: #7f7f7f">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="font-size: 8.5pt; color: #7f7f7f">June 10 & 11, New York (</span><span style="font-size: 8.5pt; color: #7f7f7f">Marriott Marquis Times Square Hotel)</span></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">For more information, please visit <a href="http://www.mobilemarketingforum.com/"><span style="color: #7f7f7f"><a href="http://www.mobilemarketingforum.com" title="www.mobilemarketingforum.com" target="_blank">www.mobilemarketingforum.com</a></span></a></span></div>
<div style="margin: 0in 0in 0pt"> </div>
<div style="margin: 0in 0in 0pt"><strong><span style="font-size: 8.5pt; color: #7f7f7f">About the Mobile Marketing Association (MMA)</span></strong></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) divisions. For more information, please visit <a title="www.mmaglobal.com" target="_blank" href="http://www.mmaglobal.com/"><span style="color: #7f7f7f"><a href="http://www.mmaglobal.com" title="www.mmaglobal.com" target="_blank">www.mmaglobal.com</a></span></a></span></div>
<div style="margin: 0in 0in 0pt"> </div>
<div style="margin: 0in 0in 0pt"> </div>
<div style="margin: 0in 0in 0pt" align="center"><span style="font-size: 8.5pt; color: #7f7f7f"># # #</span></div>
<div style="margin: 0in 0in 0pt"><strong> </strong></div>
<div style="margin: 0in 0in 0pt"><strong><span style="font-size: 8.5pt; color: #7f7f7f">FOR MORE INFORMATION:</span></strong></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">Valerie C</span><span style="font-size: 8.5pt; color: #7f7f7f">hristopherson or<br />
Kirsten Woodard<br />
<em><strong>Global Results Comm. </strong></em></span><em><strong><span style="font-size: 8.5pt; color: #7f7f7f">(GRC)</span></strong></em><span style="font-size: 8.5pt; color: #7f7f7f"><br />
P:+1 949 608 0276<br />
E: </span><span style="font-size: 8.5pt; color: #7f7f7f"><a title="valeriec@globalresultspr.com" href="mailto:valeriec@globalresultspr.com"><span style="color: #7f7f7f"><a href="mailto:valeriec@globalresultspr.com" title="valeriec@globalresultspr.com">valeriec@globalresultspr.com</a></span></a></span><span style="font-size: 8.5pt; color: #7f7f7f"> <br />
E: </span><span style="font-size: 8.5pt; color: #7f7f7f"><a title="kwoodard@globalresultspr.com" href="mailto:kwoodard@globalresultspr.com"><span style="color: #7f7f7f"><a href="mailto:kwoodard@globalresultspr.com" title="kwoodard@globalresultspr.com">kwoodard@globalresultspr.com</a></span></a></span></div>
<div style="margin: 0in 0in 0pt"> </div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">EMEA:</span></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">Jen Allen or Louise Amon</span></div>
<div style="margin: 0in 0in 0pt"><strong><em><span style="font-size: 8.5pt; color: #7f7f7f">Mi liberty Ltd</span></em></strong></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">P: +44 20 7751 4444</span></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">E: <a href="mailto:jen@libertycomms.com"><span style="color: #7f7f7f"><a href="mailto:jallen@miliberty.com" title="jallen@miliberty.com">jallen@miliberty.com</a></span></a> </span></div>
<div style="margin: 0in 0in 0pt"><span style="font-size: 8.5pt; color: #7f7f7f">E: <a href="mailto:lamon@miliberty.com" title="lamon@miliberty.com">lamon@miliberty.com</a> </span></div>
<div style="margin: 0in 0in 0pt"> </div><br />