Sensei: Director, Digital Marketing (Boca Raton, FL)

Category: Job Postings
Summary: Sensei: Director, Digital Marketing (Boca Raton, FL)

Sensei: Director, Digital Marketing (Boca Raton, FL)

JOB DESCRIPTION:

Interested in joining a team that is changing how mobile phones will be used, now and in the future? Sensei Inc. is looking for a seasoned, digital media manager to join us on our mission!

Sensei has designed and built a personal health and wellness platform that integrates the internet and mobile technology. Core to the approach is changing behaviors through the use of advanced technology; mobile phones, the internet, wireless sensors. We provide our consumers with personalized information, monitoring and consultative services related to weight loss, fitness, behavior modification and disease management. Through their subscription, customers define their goals, what motivates them and what needs they have. The customer then has customized interactive access to personalized health and wellness information via mobile phones with attachable biometric devices and web-based applications.

We are looking for an innovative, creative, entrepreneurial individual with a get up, go, and get it done attitude. Reporting to the Vice President of Marketing, this individual will be accountable for Sensei’s online, community and direct response marketing. High level responsibilities of this key contributor include:

Working with senior management and our advertising agency to define the strategic plan for digital marketing and managing the execution of that plan
Design and develop revenue-generating direct marketing initiatives to drive customer acquisition, monetization, and retention.
Analyze results and recommend changes to maximize customer acquisition and ROI
Collaborate extensively with marketing, product and community teams to create a robust managed online community and develop/execute direct & viral marketing programs
Guide and manage all web 2.0 related marketing activities (blog, community sites, etc.)

At a more detailed level, we expect this individual to be involved in the following type of projects on a daily basis:

Digital and Interactive Marketing

Identify, evaluate, and implement online marketing programs to support traffic, conversion and revenue goals
Leverage existing and new partnerships to expand our web presence through reciprocal links and other strategies
Manage the implementation, execution and maintenance of website content and promotions
Initiate efforts to increase site traffic through search engine registration, content optimization, site link exchanges and other techniques
Drive new customer acquisition volume through keyword advertising in search engines; ad banner placement; and other techniques
Conduct analysis of site traffic for optimal content development and site usability
Maintain relationships with Tier I SEM sales representatives to learn about new products and services
Implement new search tools, technology, and engines such that search efforts continue to increase in effectiveness
Manage SEM buys
Monitor performance through tracking, reporting and analytical tools including URL tracking and response measurements.
Make recommendations for design and page flow enhancements based on analysis of usage patterns
Conduct comparative analysis of online marketing and interactive communications programs
Monitor daily budgets and ensure summary reports are maintained
Assist with department expense budget and tracking related to campaigns managed.
Ad hoc projects and analysis as required

Direct Mail and Email Campaigns

Act as point of contact with vendors to develop and execute ongoing direct mail programs and ensure all timelines are met
Oversee maintenance of direct mail database
Evaluate and make recommendations on database acquisition
Oversee preparation of artwork for print for mail shop/print vendors and ensure accuracy. (Proofreading is a key function in this position to ensure all mail goes out error-free.)
Coordinate and maintain direct mail instructions and schedule details
Email list management and development
Optimize email and direct mail marketing campaigns by creating summary reports and suggesting improvements on creative direction, campaign objectives, messaging, testing and measurement

QUALIFICATIONS:

Solid understanding of the digital media space
5+ years experience in interactive consumer marketing required
Experience designing, executing and tracking consumer marketing programs.
Experience in Direct Mail, Email, Banner Ads, Natural Search and Paid Search campaigns
Experience with analysis of marketing metrics
Experience with quantitative evaluations of planned and completed marketing efforts
Experience establishing media test methodologies and analyzing test results experience in quantitative analysis
2+ years experience working with Google Analytics and other search engine analytic tools
Experience managing online media traffic, ad campaigns, and ad partnerships; traffic reporting and campaign analysis, maintain comparisons against key competitors/comparables and industry wide trend analysis.
Strong, results oriented, team player
High standards of excellence and attention to detail
Strong quantitative, analytical, and problem solving skills
Strong communication skills (verbal, written, and interpersonal)
Strong project management skills
A bachelor’s degree from a four-year college is strongly preferred. MBA a plus
Proficient in Microsoft Office Products including Word, Excel and PowerPoint

Please email resumes to careers@sensei.com.

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Sensei: Director, Digital Marketing (Boca Raton, FL)