A NEW REPORT BY NIELSEN Mobile suggests that consumers are gradually warming to mobile advertising. Among the findings: nearly one-quarter of all U.S. mobile subscribers (23%) say they have viewed mobile advertising in the last 30 days.
Almost 80 percent of mobile users actively use SMS on a regular basis in any one month in Western Europe. In an average month ending January, Italy and the UK are the most active with 88 percent and 87 percent respectively. The United...
14th MAY
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