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Academic Review

Academic Review: Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Over the last quarter century there has been an undercurrent of activity affecting the direction, role and practice of marketing. The practice of marketing is going through a metamorphosis. Not a simple paradigm shift, i.e. a shift in marketing standards and norms, as many proclaim (Peppers & Rogers 1995; Bejou 1997; Brodie et al. 1997; Gronroos 1997; Zineldin 200l; Watson et al. 2005), but an isoquantic shift, “...a significant technological advancement that dramatically changes the way people do things and completely re-orients people’s concepts of how things are done” (Myers 1998, p11). Marketing is certainly faced with an Isoquantic shift. Customers are beginning to wield significant control over the commercial interaction with marketers (Locke et al. 2000; Grossman, 2006; Haven et al. 2007) and new marketing systems, like customer Managed Interactions (CMI), are emerging to contend with this shift (Mitchell, 2001; Watson, 2004; Watson et al. 2005; Mitchell et. al., 2006).

Academic Review: Are presidential mobile campaigns at the tipping point?

Academic Review: Are presidential mobile campaigns at the tipping point? An interview with Doug Busk, mobile technologies advisor to political campaigns, including the 2008 U.S. presidential election By Logan Braman Contributors:...

Academic Review: What is in the data? Leveraging Mobile Ad Network Data

Academic Review: What is in the data? Leveraging Mobile Ad Network Data Michael Becker, EVP Business Development, iLoop Mobile Inc. AdMob, one of the world’s leading mobile advertising networks, recently released the Septembe...

Relationship Power Line Enhanced Transaction to Relationship Marketing Continuum and Insights into the Changing Practices of Marketing

August 25, 2007 Academic Review: Relationship Power Line Enhanced Transaction to Relationship Marketing Continuum and Insights into the Changing Practices of Marketing Michael J. Becker, EVP Business Development, iLoop Mobil...