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Mobile Marketing

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Avoiding the novelty trap and breaking into mainstream

As an Australian, my idea of ‘football’ always involved a round ball. Goals, not touchdowns were the aim of the game. Having recently moved to the U.S., it’s a different story. It’s hard to see what lasting impact David Beckham’s move to the U.S. will have on a country that’s not obsessed with his kind of football. In many ways, you could say the same about the realm of mobile marketing.
For many countries, including Australia, mobile marketing is already a part of the strategic tool kit for brands. Here, there’s still some work to do in integrating a mobile component as part of an extended marketing campaign. In some quarters, it’s seen as an afterthought, or worse, not a thought at all.

Sowing Seeds: Why Planning for Experimentation in Emerging Media Pays Off

Sowing Seeds: Why Planning for Experimentation in Emerging Media Pays Off Patrick Moorhead | February The debate continues to rage in digital media – is mobile at or near maturity? Is 2008 the year mobile is going to matter? When will ...

Just because it’s mainstream, it doesn’t mean it’s boring

Just because it’s mainstream, it doesn’t mean it’s boring An agency perspective on the US mobile marketing industry By Laura Marriott, President, Mobile Marketing Association &nbs...

The Triple Play of Mobile Marketing

The Triple Play of Mobile Marketing by Per Holmkvist, Managing Director, Mobiento The mobile operator has a unique opportunity and responsibility in the mobile marketing value chain. Never before has one player in the marketing value chain ha...

Mobile Opportunities for the Financial Sector: The Americas

Mobile Opportunities for the Financial Sector: The Americas by Diarmiud Mallon, Vertical Markets Senior Offer Manager, Sybase 365 Throughout 2007, Sybase 365 conducted mobile banking surveys of consumers across three regions: the Amer...

Mobile commerce: Coupons, 2D Codes and Purchases...Oh my!

Mobile commerce: Coupons, 2D Codes and Purchases...Oh my! by Laura Marriott, President, Mobile Marketing Association There has long been a debate about mobile commerce. When will it come to the United States en masse? When will the consumer h...

MMA Mobile Marketing Guide: Recognizing Leadership & Innovation

MMA Mobile Marketing Guide: Recognizing Leadership & Innovation The Mobile Marketing Association has recently launched its MMA Mobile Marketing Guide: Recognizing Leadership & Innovation. The guide can be downloaded from: http://mediaki...

Mobile Ain’t Email: Navigating the Nuances and Nuisances of Mobile Marketing

Mobile Ain't Email: Navigating the Nuances and Nuisances of Mobile Marketing Written on February 22, 2007, published on www.adotas.com By Brian Hecht Used with permission from ADOTAS, Copyright 2007. All rights reserved. Submitted to the MMA...

Alternative mobile advertising opportunities: Relevancy and fun

Alternative mobile advertising opportunities: Relevancy and fun By Laura Marriott, President, Mobile Marketing Association Story posted: September 18, 2007 - 5:59 am EDT Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News&...

The wild, wild west is on its way out

The wild, wild west is on its way out By Laura Marriott, President, Mobile Marketing Association Story posted: August 21, 2007 - 5:59 am EDT Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-m...