MMA Global - Article - Mobile Marketing

Mobile Marketing

Avoiding the novelty trap and breaking into mainstream

As an Australian, my idea of ‘football’ always involved a round ball. Goals, not touchdowns were the aim of the game. Having recently moved to the U.S., it’s a different story. It’s hard to see what lasting impact David Beckham’s move to the U.S. will have on a country that’s not obsessed with his kind of football. In many ways, you could say the same about the realm of mobile marketing.
For many countries, including Australia, mobile marketing is already a part of the strategic tool kit for brands. Here, there’s still some work to do in integrating a mobile component as part of an extended marketing campaign. In some quarters, it’s seen as an afterthought, or worse, not a thought at all.

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