 MAY 2008 EVENTS |
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UPCOMING EVENTS
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Interactive Game Marketing Campaigns–Case Study (Limbo)
Interactive Game Marketing Campaigns–Case Study (Limbo)
Background
For consumers, Limbo offers interactive games and services via SMS, mobile Internet and the web. For advertisers, Limbo leverages its patent-pending platform—including SMS...
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Arla launches mobile cookbook to drive in-store sales (Golden Gekko)
Arla launches mobile cookbook to drive in-store sales (Golden Gekko)
Brand:
Arla Foods (Scandinavia)
Agency:
Golden Gekko
Background
The Arla Foods Group is Europe’s second largest dairy company. In the 2005/06 fiscal year,...
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Action Vigorsol Launches Cippi on Mobile with Viral Marketing (Golden Gekko)
Action Vigorsol Launches Cippi on Mobile with Viral Marketing (Golden Gekko)
Brand:
Air Action Vigorsol (Perfetti van Melle)
Agency:
Golden Gekko and BBH
Background
Air Action Vigorsol is Italy’s mo...
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Mobile Coupons Gaining Wider Acceptance Across Age Groups And Geography (Cellfire)
Mobile Coupons Gaining Wider Acceptance Across Age Groups And Geography (Cellfire)
Marketers who’ve been waiting for mobile coupons to finally take off can now be assured that it’s not a passing trend. In fact, it’s g...
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McDonald’s Hüttengaudi (12snap Germany)
McDonald’s Hüttengaudi (12snap Germany)
Brand: McDonald’s
Agency: 12snap Germany
GOAL:
We were challenged to charge the McDonald’s “Hüttengaudi 2008” in Germany with emotion. The mag...
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Sony-Ericsson uses Bluetooth for recruitment launch (BLIP Systems & Comzo)
Sony-Ericsson uses Bluetooth for recruitment launch
Company: BLIP Systems & Comzo
Brand: Sony-Ericsson
As the first players on the Swedish market o launch a Bluetooth recruitment campaign designed to emphasize their innovative an...
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Bobbies on the Beat
Bobbies on the beep
Company: BLIP Systems, an agency called England
Brand: Barnet Metropolitan Police
Barnet Police in the UK has launched a service aiming at providing public reassurance and informing them to be more v...
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Project 95 – Explore China with Nokia Nseries (Madhouse Inc.)
Project 95 – Explore China with Nokia Nseries (Madhouse Inc.)
Dates:
9 May, 2007 - 10 August, 2007
Company:
Madhouse Inc.
Client:
Nokia via MediaCom
Background:
Exclusively sponsored by Nokia, e...
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Airwide Powers Blyk’s Unique Ad Funded Network (Airwide)
Airwide Powers Blyk’s Unique Ad Funded Network
Company: Airwide
Brand: Blyk
Introduction
Now that the majority of the world is going wireless, selecting a company to launch your mobile advertising initiatives is a difficult ta...
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SMS Changes Voters’ Behaviors and Attitudes (Limbo)
SMS Changes Voters’ Behaviors and Attitudes
Company: Limbo
Objectives
· Drive awareness of candidates’ 2008 primary campaigns
· &...
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19th MAY
Financial Times: Business of Mobile Conference
Read Full Article