 MAY 2008 EVENTS |
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UPCOMING EVENTS
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Interactive Game Marketing Campaigns–Case Study (Limbo)
Interactive Game Marketing Campaigns–Case Study (Limbo)
Background
For consumers, Limbo offers interactive games and services via SMS, mobile Internet and the web. For advertisers, Limbo leverages its patent-pending platform—including SMS...
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Arla launches mobile cookbook to drive in-store sales (Golden Gekko)
Arla launches mobile cookbook to drive in-store sales (Golden Gekko)
Brand:
Arla Foods (Scandinavia)
Agency:
Golden Gekko
Background
The Arla Foods Group is Europe’s second largest dairy company. In the 2005/06 fiscal year,...
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Action Vigorsol Launches Cippi on Mobile with Viral Marketing (Golden Gekko)
Action Vigorsol Launches Cippi on Mobile with Viral Marketing (Golden Gekko)
Brand:
Air Action Vigorsol (Perfetti van Melle)
Agency:
Golden Gekko and BBH
Background
Air Action Vigorsol is Italy’s mo...
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Come rain,come sunshine – Bluetooth campaigns works… (BLIP Systems & Gaffa)
Come rain,come sunshine – Bluetooth campaigns works… (BLIP Systems & Gaffa)
Company:
BLIP Systems & Gaffa
Brand:
Outdoor Music festival “Beat day”
Music festivals draws big crowds with the...
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MTV Networks’ The N About a Girl (Nokia)
MTV Networks’ The N About a Girl (Nokia)
The client – The N
The N, MTV Networks’ nighttime network for teens, airs 6 p.m. to 6 a.m. ET and is available in 57 million households via cable, digital cable and satellite televisi...
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PEPSI EMOTICONS (Aerodeon Turkey)
PEPSI EMOTICONS (Aerodeon Turkey)
Brand: Pepsi
Agency: Aerodeon Turkey
Duration: 01.01.2008 – 31.03.2008
GOAL: The goal of the campaign was to encourage consumers to express their emotions by Pepsi Emoticons.
SO...
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NESTLE CRUNCH CAMPAIGN (Aerodeon Turkey)
NESTLE CRUNCH CAMPAIGN (Aerodeon Turkey)
Brand: Nestle
Agency: Aerodeon Turkey
Duration: 01.04.2008 – 15.05.2008
GOAL: Launching a big promotion campaign that would create a word-of-mouth and to differentiate wit...
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Jameson Taps HipCricket to Power St. Patrick’s Day Mobile Marketing Campaign (HipCricket)
Jameson Taps HipCricket to Power St. Patrick’s Day Mobile Marketing Campaign
Revelers seeking the perfectly pithy Irish toast this St. Patrick’s Day didn’t have to look any further than their mobile phone, thanks to Jameson and HipCr...
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Building Social Communities on Broadway (Gold Mobile)
Building Social Communities on Broadway (Gold Mobile)
Company:
Gold Mobile
Brand:
RENT – The Musical
Program Kickoff Date:
December 19, 2007
Agency(s)
Agency of Record – MyBroadway.com
Mobile So...
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Steering Mazda Customers (iCrossing)
Steering Mazda Customers
Company: iCrossing
Brand: Mazda
We started working with Mazda USA, the division of Mazda that oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, six year...
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JOIN THE MMA 
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14th MAY
OPA '08: Forum for the Future
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