LOC-AID and Cox Radio Award $10,000 for Winning a “Dash for Cash” LBS Game

First of its kind Location-Aware Mobile Marketing campaign by a radio station

BOCA RATON, FL. (August 17, 2007) – On August 4, 2007 LOC-AID, the premier provider of wireless location-aware aggregation, partnered with the New 93Rock (a COX Radio station) and awarded Charles Harmon $10,000 after successfully competing and winning the “Dash for Cash” Grand Prize.

Charles Harmon of Fort Lauderdale, FL said, “Thank you for the chance to participate in your contest. I am happy to say that it was a fair, fun, and extremely warm competition. Oh yes, I was the Winner! Again thanks to all involved”.

Bill Jessell of Punta Gorda, FL said, “I just wanted to thank LOC-AID for the opportunity to participate in the $10,000 “Dash for Cash” last Saturday at Shooters in Fort Lauderdale. Even though I didn’t win, it was a lot of fun and very exciting. If there ever is a next time, I’ll remember to bring sunglasses.”

93Rock listeners played the qualifying game throughout the month of July. As a bonus opportunity, instructions for a SMS Treasure hunt were aired by 93Rock and through its webpage. A finalist was selected each week by using simple text messaging on their mobile phones and then answering a number of short trivia questions.

According to Isaias Sudit, CEO of LOC-AID, "We had extremely high expectations for this event that were surpassed. The campaign was utilized as a marketing tool by Cox Radio and Harley Davidson in Miami, Ft. Lauderdale, Pompano Beach, and Sunrise. The game successfully demonstrated how consumers can use location-based applications, specifically in a Treasure Hunt format. The customized application allows venues to deliver content rich information through pictures, video, sound, and text directly to the customer’s wireless phone. The players show a great interest for this type of interactive multimedia-oriented game.”

93Rock Cox Radio Director of Marketing, Derick Pitts said, ”The $10,000 LOC-AID / 93Rock “Dash for Cash” provided us with a fun, innovative and different way to execute a promotion that highlighted the new LOC-AID technology as well as giving WHDR the opportunity to bring in additional revenue through third-party sponsors and other WHDR partners.  Plus the icing on the cake was awarding a 93ROCKer with $10,000 in cash when it was all done!”

The “Dash for Cash” game demonstrated the LOC-AID mobile marketing platform, Marketing ACE (Application Creation Engine). The platform is being offered to Fortune 500 enterprises, content companies, and wireless carriers to create branded location-aware mobile marketing campaigns such as location-based promotions, scavenger hunts or point-to-point "chases". The Marketing ACE platform delivers content-rich interactions using Short Message Service (SMS), Mobile Message Service (MMS), Wireless Application Protocol (WAP) or as a downloadable application in Java or BREW.

About LOC-AID Technologies

LOC-AID, based in Boca Raton FL., has created the first fully integrated LBS aggregation Gateway and has developed a suite of award-winning LBS solutions, which include Friend Finder, Social Networking, and Gaming. LOC-AID's current LBS offerings are available through eight different carriers worldwide. For more information, visit www.loc-aid.net.

LOC-AID is a registered trademark of LOC-AID Technologies Inc.