TESTMOVIL – DRIVING TEST JAVA APPLICATION

Brand: Testmovil  
Product: J2ME application with driving test www.testmovil.com
Company: Mobchanics  (www.mobchanics.com)
Partners: Etrasa (Springer Group)

Goals:

• Development of a driving test tool that allows playing in a different form.
• Reinvent the format of classic driving test with books and adapt to mobile format.
• Use it as engagement tool for insurance companies and/or car manufacturers.

Solutions:

• Downloadable application that contains 60 images and questions.
• Every single test has 30 questions and users can ask for a new one mixing random old and new questions in a different order.
• The promotion included TV commercials, Teletext and advertising in Etrasa (content partner) manuals.
• The download of the application used premium SMS with different identification codes.

Results:

• First stage was profitable and we got more than 20.000 downloads at 3 euros each.
• Send to a friend program was also very successful.
• We have now a huge data base of novelty drivers and we are analyzing further actions with new partners.