14th MAY
Mobile Advertising Report First Quarter 2008
Private & Confidential - Limbo, Inc. March 2008
What is the Mobile Advertising Report?
More people in the United States (and indeed globally) have a mobile phone than an Internet connected PC. Consumers are quickly emigrating away from pay-per-use mobile services and are heading toward free-to-enduser services that are supported by advertising. Coupled with a fragmenting media landscape, advertisingsupported, free-to-end-user services create exciting opportunities for brands to reach consumers in ways never before possible.
Limbo’s Mobile Advertising Report is a tool to help marketers and their agencies understand this fast-changing medium. The Mobile Advertising Report is distributed free to marketers. To receive the mobile marketing report, email mar@limbo.com.
Limbo’s Mobile Advertising Report is produced in conjunction with GFK/NOP research. The Q1 2008 edition is based on a survey of 1,000 representative American adults interviewed by telephone.
For the full report, click here.
