Sensei: Director, Digital Marketing (Boca Raton, FL) 

• Working with senior management and our advertising agency to define the strategic plan for digital marketing and managing the execution of that plan
• Design and develop revenue-generating direct marketing initiatives to drive customer acquisition, monetization, and retention.
• Analyze results and recommend changes to maximize customer acquisition and ROI
• Collaborate extensively with marketing, product and community teams to create a robust managed online community and develop/execute direct & viral marketing programs
• Guide and manage all web 2.0 related marketing activities (blog, community sites, etc.)

• Identify, evaluate, and implement online marketing programs to support traffic, conversion and revenue goals
• Leverage existing and new partnerships to expand our web presence through reciprocal links and other strategies
• Manage the implementation, execution and maintenance of website content and promotions
• Initiate efforts to increase site traffic through search engine registration, content optimization, site link exchanges and other techniques
• Drive new customer acquisition volume through keyword advertising in search engines; ad banner placement; and other techniques
• Conduct analysis of site traffic for optimal content development and site usability
• Maintain relationships with Tier I SEM sales representatives to learn about new products and services
• Implement new search tools, technology, and engines such that search efforts continue to increase in effectiveness
• Manage SEM buys
• Monitor performance through tracking, reporting and analytical tools including URL tracking and response measurements.
• Make recommendations for design and page flow enhancements based on analysis of usage patterns
• Conduct comparative analysis of online marketing and interactive communications programs
• Monitor daily budgets and ensure summary reports are maintained
• Assist with department expense budget and tracking related to campaigns managed.
• Ad hoc projects and analysis as required

• Act as point of contact with vendors to develop and execute ongoing direct mail programs and ensure all timelines are met
• Oversee maintenance of direct mail database
• Evaluate and make recommendations on database acquisition
• Oversee preparation of artwork for print for mail shop/print vendors and ensure accuracy. (Proofreading is a key function in this position to ensure all mail goes out error-free.)
• Coordinate and maintain direct mail instructions and schedule details
• Email list management and development
• Optimize email and direct mail marketing campaigns by creating summary reports and suggesting improvements on creative direction, campaign objectives, messaging, testing and measurement 

• Solid understanding of the digital media space
• 5+ years experience in interactive consumer marketing required
• Experience designing, executing and tracking consumer marketing programs.
• Experience in Direct Mail, Email, Banner Ads, Natural Search and Paid Search campaigns
• Experience with analysis of marketing metrics
• Experience with quantitative evaluations of planned and completed marketing efforts
• Experience establishing media test methodologies and analyzing test results experience in quantitative analysis
• 2+ years experience working with Google Analytics and other search engine analytic tools
• Experience managing online media traffic, ad campaigns, and ad partnerships; traffic reporting and campaign analysis, maintain comparisons against key competitors/comparables and industry wide trend analysis.
• Strong, results oriented, team player
• High standards of excellence and attention to detail
• Strong quantitative, analytical, and problem solving skills
• Strong communication skills (verbal, written, and interpersonal)
• Strong project management skills
• A bachelor’s degree from a four-year college is strongly preferred. MBA a plus
• Proficient in Microsoft Office Products including Word, Excel and PowerPoint