Announcements

Mobile Marketing Association announces changes to Board of Directors. Learn More

Mobile Marketing Association publishes white paper that unlocks the potential of marketing with mobile barcodes. Learn More

MMA Publishes Permission Marketing White Paper. Learn more

The MMA Mobile Marketing Awards for innovation and leadership is the world’s only global mobile marketing awards program recognizing outstanding achievement within the industry. Learn more about the Mobile Marketing Awards and submit your nomination today.

More MMA News - International Journal of Mobile Marketing
The journal includes articles from industry thought-leaders and academia from around the world. Download the latest IJMM.

Mobile Marketer Certification (MMC)

The Mobile Marketer Certification program is open to all individuals who seek an opportunity to master mobile industry terminology, budgeting and financial planning for mobile campaigns, regulatory requirements and industry best practices in mobile marketing. The certification is a professional distinction. Learn more Get certified!
 

MMA Honors

MMA announced the winners of its Sixth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. Congratulations! Read more

 

Articles

Yahoo! Insights: Finding answers to your most puzzling marketing questions.
To stay competitive in today’s evolving digital landscape, advertisers need the latest trends, research and best practices. Latest from Yahoo!
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Education

Code of Conduct for Mobile Marketing*
Consumer privacy standards when marketing to the mobile phone.

Consumer Best Practices (United States)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.

Mobile Advertising Guidelines*
Global mobile advertising formats and best practices for display and messaging.

Mobile Marketing Industry Glossary*
A common set of terms and definitions applicable to mobile advertising and marketing.

*To open documents: Left click to open, or right click and "Save As" to save specific file. 

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