Agenda | Mobile Marketing Association

Tuesday, April 10, 2018

7:30 AM – 9:00 AM

Registration & Continental Breakfast


9:00 AM – 9:10 AM

Welcome from MMA

9:10 AM – 9:15 AM

MMA NA Board Chair Opening Remarks

9:15 AM – 9:45 AM

Opening Keynote


9:45 AM – 10:15 AM

Session 2

CMO
Boxed.com

10:15 AM – 10:45 AM

Session 3

Are you suffering from Ad Fraud and don’t even know it: Uber’s Story

After successfully growing organically for many years, Uber decided to increase rider acquisition through paid advertising. After a PR mishap, Uber shut off ad networks accounting for 10% of their signups but didn’t see a decrease in new app installs. This anomaly led them to realize they were victims of attribution fraud. In this session Kevin Frisch, Senior Director of Performance Marketing at Uber, will share insights into what to look for and how to create dashboards and tools that can detect fraud in real time.
Head of Driver & Rider Acquisition
Uber

10:50 AM – 11:20 AM

Networking Break


11:25 AM – 12:10 PM

Breakout Sessions

Breakout 1

In Partnership With:

Breakout 2

In Partnership With:

Breakout 3

12:10 AM – 1:20 PM

Lunch


1:25 PM – 1:55 PM

Session 4

Senior Vice President, Enterprise Media Planning, Investment and Measurement Executive
Bank of America

1:55 AM – 2:25 PM

VP of Marketing Communications
Jaunt VR

2:30 PM – 3:15 PM

Breakout sessions

Breakout 4

In Partnership With:

Breakout 5

In Partnership With:

Breakout 6

3:20 PM – 3:45 PM

Networking Break


3:50 PM – 4:20 PM

Session 6

Can You Hear Me Now?

Brands have spent billions on package design to stand out on the physical shelf, but now the e-commerce voice shelf has arrived. It’s getting smaller while the demand from consumers for voice commerce is growing exponentially. This leaves brand to create identities for when consumers can’t see the products, such as offering recipes or developing a unique “voice” or audio signature that makes their brands instantly recognizable. Find out what brands need to be doing now to make sure they don’t miss the next revolution in branding and marketing.
Managing Director, Head of Life+
Mindshare North America

4:20 PM – 4:50 PM

Session 7

4:50 PM – 4:55 PM

Closing remarks


5:00 PM – 6:00 PM

Networking Reception


Wednesday, April 11, 2018

8:00 AM – 9:00 AM

Registration & Continental Breakfast


9:00 AM – 9:10 AM

Welcome from MMA

9:10 AM – 9:40 AM

Session 1 Keynote


9:40 AM – 10:10 AM

Session 2

The 10 Consumer Trends Every Marketer Should Know

Keeping a pulse on the ever-changing consumer landscape is a daunting task, but Sheryl Connelly can offer signals as to what lies ahead. As Ford Motor Company’s corporate futurist, Sheryl has been tracking macro and micro trends for over a decade, publishing an annual report on the key insights impacting consumers and marketers alike. In this session, Sheryl will dive into the top micro-trends for 2018, which will empower modern marketers to operate most effectively in today’s dynamic marketplace.

Manager, Global Consumer Trends and Futuring
Ford Motor Company

10:10 AM – 10:50 AM

Session 3

Founder & CEO
Copia

10:50 AM – 11:20 AM

Networking Break


11:25 AM – 12:10 PM

Breakout sessions

Breakout 7

In Partnership With:

Breakout 8

Breakout 9

12:15 PM – 1:15 PM

Lunch


1:20 PM – 1:50 PM

Session 4

Competing on M.A.R.S. – A Study Into the Emerging Marketing Capabilities for Today’s Market

This session introduces a new framework for organizing marketing work based on Marketing Capability Stacks.  In particular, it’ll identify five different models for how a firm can combine the stacks to compete more effectively in today’s landscape.  Join Omar Rodriguez Vila, Assistant Professor of Marketing and Strategy at Georgia Institute of Technology as he shares examples of how the development of these stacks varies across firms, and insights to select the right model for your organization, based on organization design, processes, metrics, skills and culture.
Assistant Professor of Marketing and Strategy
Georgia Tech, Scheller College of Business

1:50 PM – 2:20 PM

Session 5

Director of Digital Marketing Strategy
Rue La La

2:25 PM – 2:50 PM

Networking Break


2:50 PM – 2:55 PM

Passport to Prizes Announcement


2:55 PM – 3:25 PM

Session 6

Global Director of Emerging Technology
Isobar

3:25 PM – 3:55 PM

Session 7


3:55 PM – 4:25 PM

Session 8


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Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

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