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MMA Publishes Winter Issue of The International Journal of Mobile Marketing

jchase — Thu, 02 Feb 2012 08:00:00 -0700

Edition Features Ten Articles on Topics Including Mobile Marketing in India and Pakistan, Location Based Marketing, and Mobile Social Media

Millennial Media November S.M.A.R.T. Report

Lily Ferguson — Mon, 30 Jan 2012 21:37:13 -0700

Featuring a deep-dive into how the Telecom industry is using mobile advertising. This issue also features insights into how the holiday shopping season impacted the mobile advertising industry. During key shopping days like Black Friday and Cyber Monday, advertisers turned to mCommerce to drive consumers to purchase directly on their mobile devices.

To download the report, click here: http://www.millennialmedia.com/mobile-intelligence/smart-report/

Mobile World Asia 2012

Noreen McCaffrey — Mon, 30 Jan 2012 13:56:16 -0700

Start: Feb 21 2012 - 13:56

End: Feb 23 2012 - 13:56

Timezone: Asia/Shanghai

Date: February 21 - 23, 2012
Location: Shanghai, China
Website: http://www.szwgroup.com/2012/mobile/
More Info: A 10% registration discount is on offer to MMA members.

With recognition of Asia’s increasing significance in the global mobile ecosystem and the drivers for 4G/LTE, the theme of Mobile World Asia 2012 (MWA 2012) is: Share Ideas • Inspire Visions.

Mobile Marketing Summits to Launch at Com World Series

jchase — Mon, 30 Jan 2012 11:54:56 -0700

Partnership between Mobile Marketing Association and Informa sees Mobile Marketing Summits held in association with four Com World Series Events in 2012

Google Places on the iPhone – Eye Tracking Research from Mediative

Lily Ferguson — Mon, 30 Jan 2012 09:00:40 -0700

More and more shoppers are using their smartphones to research and make purchases. As retailers experience fewer physical visits to stores, they must embrace the trend toward mobile shopping. Optimizing a Google Places listing is a good place to start. IBM reports that mobile devices including the iPhone and iPad drove 6.6 percent of online sales on Cyber Monday.

Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps

jchase — Tue, 24 Jan 2012 20:44:52 -0700

New York, NY (January 25, 2012) — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the release of its finalized MMA Mobile Application Privacy Policy, the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications. The completed guidelines incorporate industry input received during a public comment period, October 17-November 18, 2011.

CURT HECHT, TOBIN IRELAND AND JOE KENNEDY ELECTED TO THE MOBILE MARKETING ASSOCIATION GLOBAL BOARD OF DIRECTORS

Garry Siler — Fri, 16 Dec 2011 13:54:19 -0700

CURT HECHT, TOBIN IRELAND AND JOE KENNEDY ELECTED TO THE MOBILE MARKETING ASSOCIATION GLOBAL BOARD OF DIRECTORS

New York, NY, December 19, 2011 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced three additions to the MMA Global Board of Directors including Curt Hecht, CEO of VivaKi’s Nerve Center; Tobin Ireland, group director, commercial development, Vodafone Group; and Joe Kennedy, CEO & President of Pandora.

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MOBILE MARKETING ASSOCIATION MAKES IT EASIER TO BUY MOBILE ADS ON SMARTPHONE AND TABLET

Garry Siler — Wed, 14 Dec 2011 07:30:00 -0700

Yahoo! Insights: Finding answers to your most puzzling marketing questions.

Michael Becker — Fri, 09 Dec 2011 17:07:19 -0700

To stay competitive in today’s evolving digital landscape, advertisers need the latest trends, research and best practices. That’s why Yahoo! created this new e-magazine that features their most popular research insights from 2011, as well as a sneak peek at 2012 Yahoo! Research: http://bit.ly/tTM3Fm.

ad:tech New Delhi 2012

Garry Siler — Fri, 09 Dec 2011 13:42:48 -0700

Start: Feb 22 2012 - 10:25

End: Feb 24 2012 - 18:00

Timezone: Indian/Mahe