Targeted Mobile Ads by Near help Adidas drive product & location awareness for the launch of their ‘Boost’ and ‘Samba’ range of shoes | MMA Global

Targeted Mobile Ads by Near help Adidas drive product & location awareness for the launch of their ‘Boost’ and ‘Samba’ range of shoes

December 8, 2014
Submitted by AdNear

CHALLENGE:

Adidas was looking for a targeted & measurable way to drive awareness for its product launches of their “Boost” & “Samba” range. The objective was to not only inform customers about the product but also give them real time information on the store location where the customer could purchase the product based on the customer’s location.

SOLUTION:

Near built a customised mobile audience for Adidas by targeting customers who were : • Present within a 3 Km radius of its 160 stores. • Visiting youth hangout areas like coffee shops and malls. • Visiting sports activity zones like gyms, stadiums and parks. • Seen to have previous interactions with earlier Adidas campaigns. If a customer would qualify for any of these geo fence targeting schemes, he would be shown an Adidas Mobile ad the that would also contain the location of the nearest Adidas store. On clicking the in-app banner, the user would see a dynamically generated landing page with the address of the nearest store.

RESULT:

High CTR and Landing Page visits which led customers to locate stores

About Near:

Near is an Ambient Intelligence Platform providing real-time information on places, people and products. The Near platform processes massive data from smart environments to understand consumer behaviour at a global scale. Currently processing data from over 1.5 billion devices, the Near platform powers Allspark, its flagship SaaS product for data-driven decisions, which enables customers to visualize, engage and analyze audiences.

Founded in 2012, Near is headquartered in Singapore with offices in San Francisco, New York, London, Bangalore, Tokyo and Sydney. Today, Near has its global footprint across 44 countries, and works with marquee brands including P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike, and Samsung.

Near is backed by leading venture capitalists Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments, Telstra Ventures, and Global Brain Japan. Visit
www.near.co to find out more.

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