2006 MMA Awards Program
Each year, the Global Mobile Marketing Association (MMA) presents its annual awards to honor leaders and innovators in the global mobile marketing industry.
On November 28, 2006 in
Winners included:
Best Use of Mobile Marketing, Branding
WINNER: The Hyperfactory
FINALISTS: Mobiento Mobile Marketing & H&M, R/GA
Best Use of Mobile Marketing, Cross-Media Integration
WINNER: Mobile Dreams Factory and Vodafone
FINALISTS: VeriSign, Inc., Paramount Pictures and Zingy, Inc.
Best Use of Mobile Marketing, Direct Response
WINNER: Mobiento Mobile Marketing
FINALISTS: Cellfire, The Hyperfactory
Best Use of Mobile Marketing, Product/Services Launch
WINNER: R/GA
FINALISTS: go2 SpeedPoll, ipsh!, Zingy, Inc.
Best Use of Mobile Marketing, Promotion
WINNER: Legion Interactive
FINALISTS: Buongiorno, Enpocket and Vodafone
Best Use of Mobile Marketing, Relationship-Building
WINNER: Meijer and SmartReply
FINALISTS: Mobiento Mobile Marketing & H&M, Stolichnaya Vodka and Zingy, Inc.
Innovation
WINNER: Single Touch Interactive
FINALISTS: Juice Wireless, VeriSign, Inc.
Innovation for Creativity in Media
WINNER: Enpocket and Vodafone
FINALISTS: Buongiorno, The Hyperfactory
Innovation for Creativity in Technology
WINNER: Mobile Dreams Factory and CEPSA
FINALISTS: AdMob, Inc., Greystripe, Inc.
Outstanding Individual Achievement
David Oberholzer, Verizon Wireless
Overall Excellence
Procter & Gamble
The MMA would like to thank those who participated in the 2006 Awards Dinner & Ceremony. A special thank you to our judges:
• Anil Malhotra, Senior Vice President, Alliances & Marketing, Bango
• Antony Bruno, Editor, Fierce Mobile Content
• Brad Farkas, General Partner, i-Hatch Ventures, LP
• Carrie Seifer, Director of Emerging Technologies, Conde Net – Conde Nast
• Christian Loredo, Vice President, Network Services, Mobile Accord, Inc.
• Christine Loredo, Marketing Director, AOL LLC.
• Courtney Acuff, Associate Director - Wireless Specialist, denuo (a Publicis Groupe Company)
• Craig Kirkland, Director, Messaging & Voice Services, Alltel Wireless
• Dave LaPlante, CEO, Twelve Horses
• Dave Oberholzer, Associate Director, Information, Messaging, & Off-Net Programming, Verizon Wireless
• David Murphy, Editor, Mobile Marketing Magazine
• Derek Handley, Co-Founder & CEO, The Hyperfactory
• Eric Wheeler, Senior Partner, Executive Director, OgilvyInteractive
• Erik Smith, Vice President Content Partnerships, MobiTV, Inc.
• Gene Keenan, Vice President of Mobile Services, Isobar
• Ian Povey, Director of Mobile Services, Teligence
• Jared Nieuwenhuis, Director, Marketing Communications, Vidiator
• Jay Emmet, President Americas, mBlox, Inc.
• Jean Berberich, Mobile Consumer Strategies, Procter & Gamble
• Jim Manis, Senior Vice President, VeriSign, Inc.
• John Hadl, John Hadle Mobile Strategies
• John Styers, General Manager of Mobile Advertising, Sprint Nextel
• Kathryn Volpi, Director, Product Management & Marketing, US Cellular Corp.
• Laura Marriott, President, Mobile Marketing Association
• Linda Barrabee, Program Manager Wireless/Mobile, Yankee Group
• Louis Gump, Global Chairman, Mobile Marketing Association & Vice President, Mobile, The Weather Channel Interactive
• Matt Champagne, Director, Product Management, Microsoft (MSN & Windows Live)
• Melissa Gena, General Manager, ipsh!
• Michael Becker, Executive Vice President of Business Development, iLoop Mobile, Inc.
• Mike Baker, President & COO, Enpocket, Inc.
• Mitch Feinman, Senior Vice President, Fox Mobile Entertainment
• Rhonda Wickham, Editor-in-Chief, Wireless Week
• Richard Ting, Executive Creative Director, R/GA
• Soren Schafft, CEO, Qmobile Inc.
• Tim Solt, Senior Vice President of Sales, go2
• Todd Wasserman, News Editor, BrandWeek
• Tony Bernard, COO, 9 Squared, Inc.
• Tracy Ford, Editor, RCR Wireless News
For more information on the MMA Awards Program, please email [email protected].
