Sorry, flash is not available.
2010 Entry Categories
To submit your nominations, please click on the appropriate category name(s) below.
MMA Members: take advantage of special member pricing by logging in to the members only website.
| Best Use of Mobile Marketing The Best Use of Mobile Marketing Awards are presented to the company and its associated marketing campaign that utilized the mobile medium in an innovative and creative manner and as an integral part of their marketing efforts to achieve desired results. There are six awards presented in the following categories:
Awarded to the company that best demonstrates how the use of mobile marketing drove consumer awareness, ensured customer loyalty, established positive brand image in the minds of consumers, and delivered a clear message to a target audience. Cross Media Integration Awarded to the company that best demonstrated a unique, creative use of mobile marketing integrated in conjunction with different platforms (print, TV, online, etc.). Direct Response Awarded to the company that best demonstrates how the use of mobile marketing directly impacted sales, conversions, trials, or purchase intent among their target audience. Product/Services Launch Awarded to the company that best incorporated mobile marketing in introducing a new product or service into the marketplace, with measureable success. Promotion Awarded to the company that best demonstrates how the use of mobile marketing led to a successful promotional campaign or sweepstakes in a creative manner. Relationship Building Awarded to the company that best demonstrates how the use of mobile marketing was leveraged to build a strong relationship with the consumer or business in regards to your product. | Industry Awards Innovation The Innovation Award is presented to a company that has demonstrated and applied new products and/or technology which significantly contribute to the growth of the industry, or has leveraged existing (standard) technology in a new, creative manner. Social Impact The Social Impact Award is presented to the company and its associated marketing campaign that has significantly impacted a target demographic or community. This would include (but is not limited to) community building, education, non-profit, mobile giving, community mobilization efforts, etc. Mobile Marketing Academic Of The Year The Mobile Marketing Academic of the Year Award is presented to the leading individual researcher or research team that has provided unique and significant conceptual, qualitative, or quantitative research contributions to the mobile industry’s understanding of mobile marketing theory and practices. Outstanding Individual Achievement in Mobile Marketing The Outstanding Individual Achievement in Mobile Marketing is the highest honor given to an individual in the mobile marketing industry. The award highlights an individual who exhibits impressive leadership and selfless dedication to growing the mobile marketing industry and promoting standards that benefit and protect consumers. The Award is awarded only to individuals who meet the strict guidelines outlined in the Guidelines document. MMA Award for Overall Excellence The Mobile Marketing Award for Overall Excellence will recognize the overall excellence and leadership award based on significant contributions to the mobile marketing industry by a company. It is awarded only to companies who meet the strict guidelines outlined in the Guidelines documents. |