The mobile experience covers two realms: app and website. The content and layout of each will help determine your app's discoverability and whether users decide to engage.In 48 minutes, 3Q Digital Director of SEO Colin Guidi and Searchmetrics Chief Evangelist Jordan Koene walked their audience through different elements of site layout and content and app layout and content to help you show up more often and engage users for longer after they find you. Topics included:

- a breakdown of Mobilegeddon's effects
- mobile site design: responsive vs. dynamic vs. dedicated
- mobile site content that works
- app indexing best practices

The webinar is available to watch for free on demand!