New Webinar: Passbook Results Are In: What's Working, What's Not and What Next?

Although Passbook launched last September, it’s still a relatively new technology. In this webinar, hear real program results from early Passbook adopters such as Sears, NFL and Texas Roadhouse. Additionally, the lead mobile analyst from Gartner will share his thoughts about the Passbook opportunity for marketers and what’s ahead for Passbook and the mobile wallet landscape.

Join this exciting webinar to receive the inside scoop about how Passbook is being used today by marketers to drive foot traffic, mobile engagement and ongoing loyalty.

Gain rare intelligence on Passbook, including:

• Results from real-world Passbook campaigns

• Surprising insights regarding what doesn’t work with Passbook

• Metrics that matter the most when measuring the value of Passbook

• The best ways to promote and distribute passes

• Tips for managing passes when they’re in market

Vibes launched the industry’s first Passbook-enabled mobile marketing solution in September and has worked with a number of leading retailers and brands since then to uncover Passbook’s true potential. In this webinar, Vibes will share key learnings from its Passbook beta program, best practices and tips for getting started with Passbook.  

Speakers and Panelists:

• Mike McGuire, Research VP, Gartner for Marketing Leaders, Gartner

• Ryan Deutsch, DVP, Addressable Marketing at Sears Holdings Corporation

• Scott Goldberg, Product Manager, Mobile, NFL

• Tyler Durham, Digital Marketing Specialist, Texas Roadhouse

• Alex Campbell, Co-Founder and Chief Innovation Officer, Vibes

Attend this webinar to learn how Texas Roadhouse generated a 37% Passbook ‘pass’ installation rate and a 32% redemption rate.

Register Here: https://www4.gotomeeting.com/register/388015687