September 8, 2006
September 8th, 2006<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
(Revised from July 25th, 2006)
Academic Review
Understanding the Common Short Code: Its Use, Administration, and Tactical Elements
Michael Becker, EVP Business Development, iLoop Mobile, Inc.; <?xml:namespace prefix = u1 />Michael Ahearn, Senior Director of Marketing, iLoop Mobile, Inc.
Including editorial contributions from:
Richard Vile, VP Wireless Products, NeuStar, Inc.
Prepared for the Global Mobile Marketing Association
(For more information, or to discuss this article in more detail, please contact Michael Becker at [email protected])
To view the complete Academic Review, please click HERE.