Academic Review: Understanding the Common Short Code: Its Use, Administration, and Tactical Elements | MMA Global

Academic Review: Understanding the Common Short Code: Its Use, Administration, and Tactical Elements

September 8, 2006




September 8th, 2006<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

(Revised from July 25th, 2006)

 

Academic Review

Understanding the Common Short Code: Its Use, Administration, and Tactical Elements


Michael Becker, EVP Business Development, iLoop Mobile, Inc.; <?xml:namespace prefix = u1 />Michael Ahearn, Senior Director of Marketing, iLoop Mobile, Inc.

Including editorial contributions from:

Richard Vile, VP Wireless Products, NeuStar, Inc.

Prepared for the Global Mobile Marketing Association
(For more information, or to discuss this article in more detail, please contact Michael Becker at [email protected])

To view the complete Academic Review, please click HERE.