U.S. Consumer Best Practices Industry Forum - 2010

SUMMARY

The MMA Consumer Best Practices (CBP) Industry Forum offers the opportunity for the industry to comment and provide input into the guidelines and best practices for the mobile marketing industry in the United States. Current Consumer Best Practices Guidelines are available HERE.

Register now for the U.S. Consumer Best Practices Industry Forum, the industry event for setting guidelines and best practices for the U.S. mobile marketing industry! Join the leaders in mobile to discuss and address key issues such as privacy, ad delivery and ad measurement. Be part of defining the standard and best practices for both consumer protection and in support of further adoption of mobile within the marketing mix – for 2010 and beyond.

LOCATION

Boca Raton Resort & Club

Hosted by Neustar and 3Cinteractive
501 East Camino Real
Boca Raton, FL 33432-6196
(561) 447-3000

PRICING

Registration fee is $175 and space is limited, so register today!

CONTACT

committees@mmaglobal.com

Agenda:

8:00 – 8:30am    Registration

8:30 – 8:50am    Welcome
                 Michael Becker, North American Managing Director,  MMA
   This discussion will introduce Michael Becker as the MMA’s new MD of the Mobile Marketing Association and the next steps for the CBP Committee.


8:50 – 9:05am    Overview 
                 Ellen Roberson, AT&T, Co-Chair, CBP Committee
                 Kristine van Dillen, Director, Industry Initiatives & Partnerships, MMA
                 Nick Macilveen
   Introduction to CBP Committee members and a discussion to introduce the current scope of the MMA, CBP committee and CBP document as it relates to the mobile market industry and industry trends.

9:05 – 9:15am    CBP  Committee Selection Process
             Jonathan Stephen, Manager, Industry Initiatives, MMA
   Presentation of CBP Committee Selection Process, beginning in April 2010.

9:15 – 9:45am    Review of CBP Work in 2009 (v 4.0 & v 5.0)            
         Ellen Roberson & Nick Macilveen
   Review of feedback from January 2009 CBP Forum & review of the work that the committee accomplished in 2009 in the areas of
                o    Transparency into the Carrier Rule sets
                o    Simplification and Standardization of Carrier Rule sets
                o    MMA Standard of Care Guidelines based on proven best practices

9:45 – 10:45am   Review & Feedback of CBP Committee Goals for 2010    I
                 Ellen Roberson & Nick Macilveen
  2010 Goals for the CBP Committee in the areas of
                o    Guidelines for Consumer Best Practices
                o    Visibility & Access to Carrier Rule sets
                o    Simplification of Carrier Rule sets
                o    Cross Carrier Standardization

 Networking break

11:15 – 11:35am  CASE STUDY #1: American Red Cross Haiti Relief
                 Brad Blanken, Mobile Accord
  How the CBP Guidelines affect the recent American Red Cross Haiti Relief text campaign

11:35 – 11:55pm  CASE STUDY #2: Bango
                 Anil Malhotra, Bango Wireless
  How the CBP Guidelines affect the mobile web model.

11:55 – 12:15pm  Managing Privacy issues in a self-regulated Industry
                 Alan Chapell, Chapell & Associates
   Presentation on updates from the recent FTC privacy roundtables and expectations for policy changes for mobile marketing in the future.

 Lunch / Networking

1:00 – 1:30 pm   Mobile Giving
                 Jim Manis, chief executive of the Mobile Giving Foundation

1:30 – 2:15pm    Carrier Panel:  Off-Portal and Direct to Consumer in the next 18 months
        Moderator:
            Nick Macilveen
        Panelists:
          Ellen Roberson, AT&T, Co-Chair, CBP Committee
          Dave Burmester, Verizon Wireless
          Cindy Sullivan, Sprint
          Allison Billings, T Mobile

 Networking Break

2:45 – 4:15pm    Review & Feedback of CBP Guidelines Content for 2010    II
                 Ellen Roberson & Nick Macilveen
   Open discussion of specific content for the CBP Guidelines

4:15 – 4:25pm    Wrap Up & Next Steps
                 Kristine van Dillen & Nick Macilveen

4:25 – 4:30pm    Closing Remarks
                 Michael Becker