Sorry, flash is not available.
MMA U.S. Consumer Best Practices Industry Forum
Jan 13 2009 - 10:00
Jan 13 2009 - 16:30
US/Mountain
SUMMARY
The MMA Consumer Best Practices (CBP) Industry Forum offers the opportunity for the industry to comment and provide input into the guidelines and best practices for the mobile marketing industry in the United States. Current Consumer Best Practices Guidelines are available HERE.
LOCATION
Sheraton Hotel, Downtown Denver, CO.
1550 Court Place
Denver, Colorado 80202
United States
Phone: +1 303 893-3333
*Please mention "MMA U.S. Consumer Best Practices Industry Forum" when making your reservation to receive a discount. Deadline to receive your discount: January 8, 2008.
CONTACT
| 9:00am – 10:00am | Registration |
| 10:00am – 10:45am | Consumer Best Practices Industry Forum Introduction |
| Welcome Introduction of Attendees Review Changes in CBP Guidelines v3.4 December 2008 Edition – Dave Oberholzer, CBP Co-Chair and VP, Limbo CBP Process Review & Timelines – MMA & Committee Co-Chairs | |
| 10:45am – 11:00am | US Industry Sustainability – MMA Debrief |
| Scott Delacourt, Wiley Rein & Laura Marriott, MMA | |
| 11:00am – 11:30am | Detailing the Mechanics & Challenges of Launching Mobile Programs |
| Nick MacIlveen, OpenMarket | |
| 11:30am – 12:00pm | Word of Mouth / Viral Marketing |
| Dana Willis, Verizon | |
| 12:00pm – 12:30pm | Media Monitoring & CSC Registry |
| Mike Altschul, CTIA | |
| 12:30pm – 1:15pm | Lunch Break |
| 1:15pm – 1:30pm | User Generated Content Update |
| Andrew Osmak, LavaLife | |
| 1:30pm – 2:00pm | Privacy / Code of Conduct |
| Alan Chapell, Chapell & Associates | |
| 2:00pm – 2:30pm | Marketing Online |
| Brad Blanken, Thumbplay | |
| 2:30pm – 3:00pm | Affiliate Marketing Overview & Committee Kick-Off |
| David Schwind, VeriSign | |
| 3:00pm – 3:20pm | Break |
| 3:20pm – 4:30pm | Open Discussion |
Moderated by Committee Co-Chairs, Dave Oberholzer, Limbo & Ellen Robertson, AT&T Mobility Attendees are encouraged to bring forward their agenda items for inclusion in the Open Discussion (either before CBP Forum or on the day of the Forum) | |
| 5:00pm – 7:00pm | Cocktail Reception |
| Sponsored by OpenMarket Location: Tower Court D – Sheraton Hotel |